Combined wrapper and catalogue



Dec. 7 1926. 1,609,923

J. H. WILSON COMBINED WRAPPER AND CATALOGUE Filed March 22, 1926 rnnlmm3 I m anew a; o

Patented Dec. 7, 1926.

UNITED STATES PATENT OFFICE.

JOHN H. WILSON, OF NEW KENSINGTON, PENNSYLVANIA, ASSIGNOR TO THE ALUMI-NUM COMPANY OF AMERICA, OF PITTSBURGH, PENNSYLVANIA.

COMBINED WRAPPER AND CATALOGUE.

Application filed March 22, 1926. Serial No. 96,594.

This invention relates to a combined wrapper and catalogue for use inwrapping merchandise.

It is the practice in some industries as, for

example, that pertaining to the manufacture of aluminum cookingutensils, to attach to each utensil a small catalogue in the form of abooklet in which are printed pictures and descriptions of diflerentarticles made 1 and sold by the company from which the particularutensil is procured. Thereafter the utensil, with the catalogue attachedthereto, has been carefully wrapped to provide a protection for theutensil while handled. It has been found, however, that 90% of allpurchasers of the utensils, after unwrapping the same, tear thecatalogue from the utensil and discard it without glancing at itscontents. The remaining 10% or less of the urchasers will read .thecatalogues but it is questionable whether the expense incident to theproduction and attaching of the catalogues is justified by the businessresulting from the use of the catalogue although it is known that thiscatalogue does create some new business.

It is an object of the present invention to dispense with the printingof the catalogues and yet present to the customer in a satisfac- 30 torymanner the line of goods sold by the manufacturer so that the sameadvantagesare obtained as though a catalogue had been used without,however, entailing the cost of the catalogue.

With this end in view the invention resides in the provision of awrapper on which the various articles produced and sold by theparticular company are illustrated and described, the. wrapper beingdivided into opposed groups, and reading matter in one group beingdisposed oppositely to the readlng matter in the other group so thatwhen the wrapper is placed about an article and secured the exposed datathereon can be read easily no matter which side or end is in View, thustending to attract the notice of the observer to one or more items madeand sold by the manufacturer of the particular goods in the package.

The invention also consists in certain other novel details of a wrapperas hereinafter more fully described and pointed out in the claim, itbeing understood that various changes may be made thereinwithout deandone end portion exposed.

Figure 2 is a plan view of the complete wrapper-on arreduced scale. 1

Referring to the figures by characters of reference 1 designates a sheetof wrapping paper on which are printed two groups.- of descriptions,etc., indicated at- 2 and 3 respectlvely. The printed matter is sodisplayed on the sheet 1 that the subject matter of each group forms apage the bottom of which is a line extended transversely of the sheet atthe center thereof, indicated at 4. When it is desired towrap a package,the sheet 1 is placed with its printed face downward and the article tobe wrapped is placed on the middle portion of the sheet. Said sheet isthen folded upwardly around the sides and ends and onto the top of thepackage and fastened by any suitable means. Consequently the printedmatter of the two groups 2 and 3 can be conveniently read from any sideof the package and will more readily attract notice of an observer thanwould a wrapper containing printed matter all of which would be readablefrom one end of the sheet, as in a newspaper. With such an arrangement,when the package is wrapped, some of the items would be up-side-down andcould not be read conveniently. With the present arrangement, however,when the wrapped package is placed on a shelf it is possible for theobserver to read items at all sides thereof. When the package isunwrapped the same information is given to the customer as is affordedby the use of a small catalogue such as heretofore referred to and ithas'been found that the same percentage of wrappers will be read as hasbeen of the small catalogues formerly used. Thus at a much less expensethe advertising features of the package are retained without sacrificingany of the advantages present in the packages commonly used. As a matterof fact the package is rendered more attractive by the use of a wrappersuch as described and has been more efiicient as an advertising-mediumthan a package in a plain wrapper containing a catalogue which isattached to the wrapped article.

What is claimed is:

A sheet of paper to be used as a wrapper for packages having printedthereon two groups of advertising matter the printing of one of the saidgroups being reversed relativeiy to the other.

In testimony that I claim the foregoing as my own, I have hereto affixedmy signature.

JOHN H. WILSON.

